ANS (All Natural Skincare)
ANS is a clean beauty brand that blends nature and science to promote healthier skin. Each product contains Ginkgo biloba, a plant known for its antioxidant and anti-inflammatory benefits. It helps protect skin from environmental stress, boosts circulation, and supports a brighter, more even complexion. Because of its soothing properties, Ginkgo makes ANS gentle on sensitive or irritated skin, offering a natural and calming approach to skincare.
Moodboard and Brand Identity
Taking inspiration from multiple Korean skincare, I aimed to capture that similar aesthetic with ANS (All Natural Skincare), something peaceful, nature-inspired, pure, friendly, and high quality. The color palette includes design elements that emphasize those feelings– soft green shades, earth tones, hand-drawn ginkgo illustrations, and clean, simple typography. The bold yet refined “ANS” logo, along with the phrase “calming ginkgo infusion,” reinforces the brand’s soothing and restorative qualities, giving the packaging a modern and organic look.
POP Display Dieline
Tuckbox Dieline
Label for Containers
POP Display Dieline - Print, Cut, and Assembled
Tuckbox Dieline - Print, Cut, and Assembled
POP Display Dieline - Packaged
Each ANS box includes a single 4oz facial moisturizer, presented in soft green packaging decorated with delicate ginkgo illustrations and simple typography. The jar inside features the same understated design: a clear base, black lid, and calming green label. The retail pop display holds eight units, designed for easy visibility and access while keeping the brand’s natural and elegant style. To emphasize the sleek design, the product is carefully placed in a position to accentuate its design aspects. Tilting it toward the camera creates a sense of luxury, reinforcing its status as a premium item and appealing to customers seeking something distinctive yet high quality.