DIGITAL MEDIA ASSETS
As part of the campaign, I developed a range of digital media assets to support the collection across social media and promotional channels. I helped direct and shoot product photography using my own camera, focusing on composition, lighting, and product placement. I then edited and retouched the images to create individual product assets and hero visuals for social media and POP materials. These assets helped showcase the collection while keeping the campaign’s visual direction consistent across each format.
PACKAGING DESIGN
Packaging played a key role in bringing the campaign beyond the promotional assets. After collaborating with my team to develop the initial moodboard and visual direction, I took the lead in translating those ideas into a packaging system for the collection. Drawing inspiration from the vibrant colors, patterns, and celebratory atmosphere of Coco, I designed packaging concepts that felt connected to the film while still fitting within the Krispy Kreme brand. By carrying key visual elements from the campaign into the box design, the packaging became an extension of the overall concept and helped create a cohesive look across the campaign.
CAMPAIGN APPLICATIONS
To bring the campaign experience to life, I created realistic mockups to show how customers would interact with the designs in real-world settings. This included developing a classic dozen product shot, featuring the collection as the focal point with a Krispy Kreme storefront as the backdrop to create an authentic brand experience. These visuals showcased how the campaign could extend across customer touchpoints while staying consistent with Krispy Kreme’s visual identity. I also developed a social media concept inspired by the popular “hold and scroll” format, creating an interactive experience that encouraged engagement and connected with customers both in-store and online.
