DIGITAL MEDIA ASSETS
Digital assets were developed across social media and promotional materials, including product photography. Working with my own camera, I helped direct and shoot the photography before editing and retouching the images into individual product assets and hero visuals for social and POP materials.
PACKAGING DESIGN
I led the packaging design for the collection, translating our team’s moodboard and visual direction into a cohesive packaging system. Drawing from the vibrant colors, patterns, and celebratory atmosphere of Coco, I developed concepts that balanced the film’s visual identity with the established Krispy Kreme brand. Key campaign elements were carried into the box design to create a consistent visual system across the collection.
CAMPAIGN APPLICATIONS
To demonstrate the campaign in real-world settings, I created realistic mockups across physical and digital touchpoints. This included a classic dozen product shot featuring the collection against a Krispy Kreme storefront, along with a social media concept inspired by the popular “hold and scroll” format. Both concepts extended the campaign beyond the core designs and showed how the visual system could work across different customer-facing formats.
