To bring the campaign experience to life, I created realistic mockups to show how customers would interact with the designs in real-world settings. This included developing a classic dozen product shot, featuring the collection as the focal point with a Krispy Kreme storefront as the backdrop to create an authentic brand experience. These visuals showcased how the campaign could extend across customer touchpoints while staying consistent with Krispy Kreme’s visual identity. I also developed a social media concept inspired by the popular “hold and scroll” format, creating an interactive experience that encouraged engagement and connected with customers both in-store and online.
