APPLE CIDER LOCKUP
I worked alongside Senior Graphic Designer Kevin Mabey to develop and refine the “Apple Cider” campaign lockup, balancing creative exploration with Krispy Kreme’s established brand guidelines. The final design was reviewed and approved by the Chief Brand & Product Officer before being used in the campaign.
EMAIL MARKETING & PROMOTIONAL DESIGN
Throughout my internship, I worked on digital marketing assets including email layouts, promotional graphics, and customer-facing campaign content. I adapted the visual direction for limited-time promotions, loyalty campaigns, seasonal content, and brand partnerships while maintaining Krispy Kreme’s established brand identity and keeping key messaging clear.
IN-STORE POP CONCEPT VISUALIZATIONS
Alongside my digital marketing work, I created concept mockups for in-store point-of-purchase displays. Using existing store fixtures and display structures, I applied promotional graphics and branding to visualize how campaigns could appear within the retail environment before production.
LIFESTYLE MERCHANDISE EXPLORATION
One of the more unique projects I worked on explored how Krispy Kreme’s visual identity could translate into apparel and lifestyle merchandise. I developed concepts across clothing, accessories, and branded products, experimenting with different graphics and creative directions while staying connected to the brand.
SOCIAL MEDIA & INSTAGRAM STORIES
As part of Krispy Kreme’s digital marketing efforts, I created interactive social media content and adapted campaign assets for different digital platforms. For limited-time offer (LTO) doughnut launches, I worked with Senior Designer Mikala Peek to prepare campaign assets for Instagram Stories and other promotional content, maintaining a consistent visual direction across channels.
