UREC - RecFest Shirt and Logo Design
In the summer of 2024, I had the opportunity to design the logo, t-shirt, social media advertisements, and posters for UNC Charlotte's annual event, RecFest, which drew over 4,000 attendees. Held every August, RecFest is hosted by University Recreation to introduce students to the department's programs and services, while also offering a chance to connect with campus partners, student organizations, and enjoy local cuisine.
This year’s theme centered around a Y2K, futuristic, and cosmic aesthetic. The shirt design incorporated elements from all three to match the overall vibe of the event. It aimed to showcase the programs and services UREC offers, such as weightlifting, intramurals, and more. A swoosh behind the back text connects to a dodgeball player illustration, guiding the viewer's eye naturally from top to bottom and leading them to the center paragraph that explains what RecFest is. Below that, the various UREC programs are listed, alongside design elements inspired by the theme, creating a cohesive visual story throughout the shirt.
RECFEST Shirt Design
IG Story
Previous Iterations
Different Color Variations
LOGO DESIGN
The logo design was heavily influenced by the cosmic aspect of the theme. Rings similar to that of Saturn encircle “RECFEST” to give it a spacey feel, while tilted text adds a futuristic edge to it. Finally, a star placed in the “R” acts as the cherry on top, completing the cosmic look. For the social media and print advertisements, the goal was to highlight both the shirt and the event while staying true to the established theme. Every post teased elements of the shirt or event, building excitement and generating hype with each release.
RECFEST Logo
11x17in Poster
Digital Sign
IG Story
IG Story
