BACKGROUND
The shirt draws from Y2K and futuristic design elements to reflect the theme and energy of RecFest. The layout highlights UREC offerings such as weightlifting and intramurals, with a swoosh connecting the back typography to a dodgeball player illustration. Repeated typography, layered athlete imagery, and technical line details add motion and depth throughout the design.
LOGO DESIGN
The logo was built around a cosmic theme, using Saturn-inspired rings around “RECFEST” to reinforce the space concept and add visual weight to the mark. The tilted typography gives the logo a futuristic, energetic feel that reflects the atmosphere of the event.
During the design process, I explored different color palettes, star styles, typography treatments, and layouts to refine the logo’s readability and visual impact. The final design features a star inside the “R,” adding a subtle detail that ties the cosmic concept together.
Previous Iterations
Different Color Variations
RECFEST Logo
CAMPAIGN APPLICATIONS
For the social media and print advertisements, the goal was to highlight the exclusive shirt and build anticipation for the event. Each post gradually revealed shirt details or event information while maintaining the established visual direction. The campaign used a consistent system across platforms while introducing new visuals throughout the promotional rollout.
11x17in Poster
Digital Sign
IG Story
IG Story
THE EVENT
The event drew record-high attendance, with all event-exclusive T-shirts selling out during the event. The results reflected strong interest in both the RecFest campaign and the exclusive merchandise.
