Gold Blooded Rivalry Advertisement
The UNC Charlotte vs. ECU matchup, known as the "Gold Blooded Rivalry", combines ECU’s pirate identity with Charlotte’s gold miner spirit. With two division opponents going head-to-head, the energy around campus is always electric. After receiving the official limited-edition T-shirt design, I was tasked with creating high-energy promotional graphics to advertise and tease the exclusive apparel, as well as communicate game details such as date, time, and location. These deliverables included social media stories and digital signage displayed across campus and shared on official UNC Charlotte and Charlotte Football accounts.
