Reebok Ad Campaign
Compared to competitors such as Nike and Adidas, Reebok is often forgotten amidst the sports and athletic scene. In 2020, Reebok's revenue was $1.6 billion, while Nike's was over $37 billion. In 2021, Reebok held only 1.1% of the sports footwear market share and 0.3% in apparel.
For this project, I aimed to create a campaign ad for Reebok, addressing its outdated aesthetic compared to competitors. After doing some research, this company’s main strength was its rest day and athleisure apparel. Using that, my goal was to create something with a sense of comfort and versatility. I started by photographing the model in dynamic poses to convey comfort. Choosing abstract movements over static stances helped emphasize a sense of freedom, ease, and style. Once the photos were finalized, editing in Photoshop was smooth. I designed a bright, inviting backdrop with the logo blending into the model, underlining the themes of freedom and comfort to bring the piece together.
